Experimentation North
Thu 31 Jul
|Leeds
Join one of the countrys leading UX researchers (Emma Travis, Speero) as she explores the role AI can and should play when it comes to understanding your customers. This is followed by Camille Bouly (LaunchDarkly) thinking beyond the UI as he shares real examples of successful backend experiments.
Time & Location
31 Jul 2025, 18:30 – 21:00
Leeds, 4 Wellington Pl, Leeds LS1 4AP, UK
About The Event
As AI tools rapidly evolve, many teams are tempted to replace traditional UX research with machine-generated insights. But real users are messy, emotional, irrational, and wonderfully complex. Emma Travis, Director of Research at Speero talk will unpack why genuine user research is still irreplaceable for creating meaningful products. At the same time, we’ll explore how AI can play a valuable supporting role: streamlining analysis, summarizing data, and automating repetitive research tasks. The goal is not to replace researchers. It is to give them more time and space for the work that really matters: understanding people.
We’ll also be joined by Camille Bouly from US based company LaunchDarkly. He’ll be bringing a new perspective exploring how experimentation can drive backend decisions, infrastructure performance, and API behaviours. He'll share real examples of successful backend experiments that led to improved reliability, performance, and conversions, proving that the most valuable experiments often happen…