Venue: Flutter Offices, Wellington Place, Leeds, LS1 4AF

​​​

We're holding a special event in November in partnership with leading experimentation platform ABsmartly.

​

Erin Weigel, an Advisor at ABsmartly, shapes product vision and supports customer success as they onboard onto the experimentation platform. She learned how to build experimentation cultures as a former design leader at Booking.com and Deliveroo. She'll be joining us to dive deeper into the ideas behind her acclaimed book Design for Impact. She’ll unpack what Conversion Design really is, the process behind it, and how it can be leveraged to drive meaningful growth.

​

With first-hand experience shaping experimentation and product development at some of the world’s most influential companies, Erin offers rare insight into how to build better products that truly deliver results. Known for her engaging style—full of “ah-ha’s” and even a few “ha-ha’s”—she’s spoken at global conferences including ConversionXL, Conversion Hotel, and Growth Marketing Summit, as well as to teams at Meta and Spotify.

​

This session will conclude with an extended Q&A, giving you the chance to ask Erin your own questions and dig into the challenges and opportunities of experimentation in your own work.