Experimentation North
Wed 01 Oct
|Leeds
Join us for a very special Experimentation North brought to you as part of Leeds Digital Festival. Hear Dave Sollberger discuss 'Experimenting on Purpose' before getting some practical examples of high impact experiments from Dave Mullen, CRO specialist and founder of Data Inspires.
Time & Location
01 Oct 2025, 18:30 – 20:30
Leeds, 4 Wellington Pl, Leeds LS1 4AP, UK
About The Event
Join us for a very special Experimentation North event entitled 'The Experimentation Delusion' being brought to you as part of Leeds Digital Festival.
In a last minute change, eCommerce Optimisation Lead at Farnell Group, David Sollberger will be talking about Experimenting on Purpose. Moving away from the idea of velocity to ensure your testing programme has purposeful experiments that shape roadmaps, build credibility and drive both customer and commercial outcomes.
Then we’re going to throw some practical examples at you. Dave Mullen, CRO specialist and Founder of Data Inspires, will draw on his experience with Canon, Interflora and Mountain Warehouse to share real experiments. Highlighting those that have had the biggest impact and even the single test that made the most money.