Experimentation North

Amrdeep Athwal from Conversions Matter is well known in the world of CRO with a number of podcast appearances and having spoken at Conversion Hotel and Experimentation Elite. He'll be taking us through his journey to becoming an amateur boxer and how he used the experimentation principles to optimise his success. You will also learn valuable insights into what it takes to be successful and predict winners based on these observations. 

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'Let's Play...Family Formtunes!' with Alun Lucas, CEO of Zuko Analytics, a company specialising in understanding and optimisation web forms. He's inviting you to take part in an interactive game based on actual form user data. Where we'll be guessing what the most abandoned form fields are before discussing why this is and what can be done to fix them.