Venue: Flutter Offices, Wellington Place, Leeds, LS1 4AF

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We're mixing it up for our first event in 2026 with a cozy fireside chat giving plenty of opportunities for the audience to join in the conversation. The focus will be Stewart Ehoff, Senior Director of Commercial Growth at RS Group and a man with the great deal of experience in Experimentation across an array of mediums.

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It's not totally 'off-piste' though as we're also still joined by a speaker. ​

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Is your experimentation team stuck in a loop of small tweaks that rarely impact the bottom line? To unlock strategic growth, we must move beyond tactical testing and build a disciplined, data-driven innovation capability.

Join Jonny Longden as he presents the Experimentation Operating System (XOS)—a comprehensive management framework designed to align product, marketing, and customer operations under a central growth mission. Using the analogy of the NASA Apollo program, Jonny will demonstrate how to structure your organization for "de-risked innovation". The talk will cover practical steps to assess your current maturity , how to implement "decision logic" that integrates human intuition with data , and how to transition your workflow from a linear "test and deploy" model to a cyclical system of iterative learning and evidence-based decision making.