Venue: Ada College, 16 Blossom St, Ancoats, Manchester M4 5AF

AI is changing how customers discover, research and buy online, but how do people actually feel about it?

Christina Bookless, CRO Lead at Fabric Analytics draws on insights from 50+ B2B and D2C eCommerce websites alongside customer research. And this session will explore the growing gap between AI adoption and customer trust, and what it means for experimentation, UX and conversion strategy.

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She'll be followed by Dewi Williams, UX Designer for the Centre of Sight & Sound who gives us insights into the world of accessibility for UX designers. After some seminal work on design for deaf awareness and sensory loss he'll be talking about what UX designers need to be aware of to keep sites accessible. While also emphasising the importance of knowing the audience more broadly than how they use websites and consider the context they use it in.